How to build a behaviour changing campaign?

Activiteit

How to build a behaviour changing campaign

By 'De Hippe Vegetarier' Isabel Boerdam

Organisator Impulse
Datum

do 10 oktober 2019 12:30 tot 13:30

Locatie Impulse, building number 115
Stippeneng 2
115
6708 WE Wageningen
+31 317-482828
Prijs Gratis
How do you get a country moving? How do you encourage people to change their behaviour? Isabel Boerdam, also known as De Hippe Vegetariƫr, did it with her Week Without Meat. How did she set up this huge campaign and what is involved? How do you turn an idea into a reality? During a lunch lecture - of course with vegetarian dishes - Isabel shares her story and there is plenty of room for questions.